Describe your image
Describe your image
SOMA SYSTEMS
A REVOLUTION IN WIND POWER TECHONOLOGY
SOMA is a hybrid energy generator on the leading edge of a clean energy revolution. The design breaks all the rules that hold back standard technologies and has been shown to overproduce for the average American household.
DESIGN IS:
Research
Industrial Design
Identity
Print and Digital Materials
Beyond Apothecary - Identity, Branding, Logo
Beyond Apothecary - Identity, Branding, Logo
SOMA IS THE SOLUTION
The problem with existing alternative energy systems is that they are expensive, in large part because of costly infrastructure and installation; they are large and unsightly due to the relationship between energy generation capacity and surface area; and they are inefficient due to the variable input of sources like the wind and the sun. How does SOMA solve these problems?
IT'S MODULAR
Modularity keeps component cost down by allowing smaller, redundant parts that can be easily swapped, while creating a scalable system that adapts to user needs.
IT'S HYBRID
The system takes advantage of both solar and wind, in conjunction with a trade secret technology, to overcome variences of source input.
IT'S POWERFUL
SOMA has been designed to accommodate twice the number of generators as standard turbines. Testing shows that the Lattice configuration shown here can produce more energy than the average American household uses.
Beyond Apothecary - Identity, Branding, Logo
Beyond Apothecary - Identity, Branding, Logo
IDENTITY
The identity for SOMA Systems represents the nature of sustainable energy. The logo indicates a double "S" while being a symbol that communicates the idea of exchange, cycles, and infinity. The familiar form, allows consistent use and recognition in the most limiting situations. It is simple enough to be noticed in any medium and memorable enough to have lasting impact.