Describe your image
Describe your image
ARCANUM CULTURE
Mainstreaming Mindfulness
Arcanum Culture believes to change our world we must first change our minds and that we can do this by making moments matter. To develop their identity we analyzed their unique perspective and carried that across their branding and into a line of products that benefits their cause.
DESIGN IS:
Identity
Business Cards
Apparel
Print and Digital Materials
Beyond Apothecary - Identity, Branding, Logo
Beyond Apothecary - Identity, Branding, Logo
IDENTITY
Arcanum's branding needed to be in perfect balance. All of the elements - Earth, Air, Water, and Fire - are represented at center within the symmetrical symbol that is surrounded by the circle representing the fifth, often overlooked element; aether.
REMEMBER ME
Arcanum Culture’s business card will not soon be forgotten. Each has been die cut to hold a sprig of rosemary, the philosopher’s herb, which was used in earlier epochs to enhance memory retention.
E-COMMERCE EXPERIENCE
Arcanum Culture’s web presence has been streamlined to efficiently communicate their mission and sell their products.
CLOTHES FOR A CAUSE
Arcanum Culture’s clothing line gives pause. It asks you to take a moment to read and understand the messages held within.
PURPOSEFUL PRINTS
We designed print media and campaign materials to reach Arcanum Culture’s target audiences while maintaining their unique vision.